SCORE - Advertising on Google and Facebook-CANCELLED

Program Type:

Jobs & Small Business

Age Group:

Adults
Please note you are looking at an event that has already happened.

Description

This is part of a 6 week series on Digital Marketing for Small Business.

This workshop will explore how to utilize the power of Google and Facebook advertising in your small business marketing.

We will look at the pro’s and con’s of each platform, how to maximize ROI in your campaigns, and how to combine the two to let each channel help the other to form a powerful single marketing force that produces significant results.

This workshop will teach you:

  • How to incite “branded search” on Facebook
  • Targeting ad headlines as keywords
  • Closing the deal on Google keyword auctions
  • Customizing audiences
  • Using Insights & Analytics to measure results
  • Testing using targeted brand names as keywords and Retargeting using what visitors are searching for

Register here: https://conta.cc/335IjEt