SCORE: How to Sell (almost) Anything to Anybody and Feel Good About Yourself

Register here: https://bit.ly/3Wd2yuM

Business success is all about selling your products, services, and yourself. Do it well, and you will prosper. Do it poorly, and you will eventually fail.

Many entrepreneurs, business owners and self-employed professionals don't like to think of themselves as "pushy salespeople," but by mastering a simple three-step process, anyone can learn to sell just about anything to just about anybody. 

What you will learn:

• the two reasons (there are only two) why anyone buys anything;
• how to get a sales prospect to like (and, more importantly, remember) you;
• the three steps to successful selling;
• how to get the most out of networking meetings;
• what should (and should not) be on your business cards and website;
• what really works in an "elevator pitch;" and how to use these techniques when looking for a job.  

Presenter: 

CLIFF ENNICO (www.cliffennico.com) a nationally recognized small business legal and tax expert, is best known as the former host of MONEYHUNT, the fast-paced PBS reality television series where entrepreneurs defended their business plans before America's toughest panel of experts (and is widely considered one of the inspirations for SharkTank and similar programs).

His weekly business advice column, Succeeding in Your Business, the "Ann Landers of the business world," is syndicated nationally by Creators Syndicate, and appears in dozens of major newspapers and small business websites throughout North America. 

An attorney and small business consultant based in Fairfield, CT, he has helped launch over 15,000 businesses in his 38-year career. He is the author of 16 books, most recently “The Crowdfunding Handbook: How to Raise Capital for Your Business Using Equity Funding Portals.”