SCORE: How To Make a Successful Website Using These 11 Critical Factors

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Program Type:

Jobs & Small Business

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Program Description


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As Small Business Owners, we need our websites to be a destination for our sales and marketing efforts. Learn the 11 factors to drive users to your brand. Whether you’re on a shoestring budget doing the best you can with your web presence or have an enterprise-level operation, a solid website opens the door to a great deal of opportunity.

Good websites consider the visitor first, provide a great user experience, and can become powerful marketing engines. You’re investing in digital marketing to drive people to your website — now you need to deliver on the experience they’re expecting when they arrive.

While most of the aspects that lead to a successful website tie into user experience and your brand, it is important to understand and leverage technology, insights, and feedback to optimize and refine your site over time. This workshop will show you how to make your website successful! 

11 Critical Factors:

  1. Learn How to Clearly Define Your Goals
  2. Learn How to Budget Properly
  3. Learn How to Earn the Trust of Your Audience
  4. Find Ways to Stand Out
  5. Focus on Usability & User Experience
  6. SEO Fundamentals
  7. Optimizing Your Landing Pages
  8. How to Use Your Analytics
  9. How to Leverage Heat Mapping
  10. Website Disaster Recovery
  11. Listening & Learning Continuously

Presenter: Louis Procaccini

Louis Procaccini has over 20 years of experience in corporate website design and marketing, search optimization and social media marketing solutions. Lou also has extensive experience in corporate IT consulting that includes computer infrastructure design, preventative maintenance, data security and storage solutions.

Louis is well-versed to serve and educate business enterprises in unique and varied industries in developing and maintaining competitive website and IT infrastructure solutions.