SCORE - SEO Keywords: Understanding the User’s Search Intent

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Program Type:

Jobs & Small Business

Age Group:

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Program Description


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To increase visitors to your website, you need to optimize your content for the right words. Analyzing keywords by intent should be the first step of your SEO Strategy.

Keyword intent is the most important step of your keyword research. It helps you to meet the user’s needs better and to match your content and landing pages to their search criteria.

What you will learn:

  • Understanding search intent 
  • The different types of search intent: Commercial, Informational, Transactional, Navigational 
  • How to identify keyword intent 

Prior to the workshop:

 Give thought to your potential keywords and target audience.

Presenter: Nalini Goolsarran

Nalini Goolsarran, founder of EdgeSpace Marketing, is passionate about transforming business practices and streamlining communications. She has a BS in Computer Information Systems and experience in IT, Project Management and Communications.

Before becoming an entrepreneur, she was an Associate COO for a division of a global financial institution. She believes in the strength of her community; she regularly volunteers for organizations and causes that empower the next generation.