SCORE - Creating a Marketing Strategy with which to Compete-with-Advantage

Register here: https://tinyurl.com/4rtmdz48

Unlike marketing objectives, which describe your goals / objectives, an effective marketing strategy identifies the specific actions that will be taken to achieve your objectives. As such, it serves as a roadmap that guides all marketing activities and decisions -- and provides a valuable reference for effectively using available resources to optimize your results.

During the workshop we will:

• Identify and examine the key marketing issues that should be carefully assessed to formulate an effective marketing strategy … one that is an asset for promoting your business and optimizing your marketing investments.
• Discuss the importance of the power of ‘differentiation’ and its strategic benefits.
• How you can use your competitive advantage(s) to succinctly identify your target customers.
• Review why ‘product costs’ plays only a small role in establishing your selling prices, and examine other factors to consider when establishing your selling prices.
• Review the many benefits derived from a carefully and objectively prepared marketing strategy.

Presenter: Peter Engstrom

Peter is the founder and Managing Director of Mainly Marketing – a consulting firm that has been helping businesses increase their marketing effectiveness and profitably grow sales for more than 30 years. Clients have included EG&G, Cutler-Hammer, EATON, Kollmorgen, Panasonic, Signal Transformer, Tecknit, Eaton, Unimax Switch, and Measurement Systems. He founded, SCHMERSAL USA and STEUTE Meditech … serving as their COO and profitably growing each entity into a market share leader in North America. He is also an Adjunct Professor in the Jack Welch College of Business at Sacred Heart University teaching various undergraduate and graduate marketing courses.